Google Ads & PPC Management in Athens, GA

PPC management agency in Athens

Google Ads campaign setup and management.

PPC (pay per click), also known as paid search or search engine marketing, is one of Web Design Pros’ specialties. Google Ads can reach people searching for relevant products and services; other paid-search platforms, such as Microsoft Advertising, may also suit the agreed campaign scope.

Campaign setup begins with your offer, service area, audience and goals. We discuss keyword research, ad groups, ad copy, geographic targeting, exclusions, budget and the page each ad should lead to. Search ads address active searches; display campaigns can use banners, video or text creative on relevant sites when appropriate.

Landing pages that match the ad

A useful landing page carries the ad’s promise through to a clear next step, such as an enquiry, call or purchase. We review message alignment, mobile usability, forms and calls to action. If a new page or redesign is needed, its scope and cost are discussed separately; explore our website design and development services.

Tracking requirements should be agreed before launch. We discuss the actions that matter to your business, access to the relevant accounts, and which tools and checks are appropriate. Consent settings and privacy obligations need to be considered alongside measurement.

Plan · track · review

Conversion tracking and ongoing campaign review.

Depending on scope, measurement may use Google Ads conversion tracking and Google Analytics 4 to review form submissions, purchases or other agreed actions. Phone-call measurement requires suitable configuration. Tracking should be checked against real actions where practical; platform reports, attribution differences and consent choices mean not every customer interaction will be measured.